Surf’s up, but the prices aren’t at a new Virginia Beach surf shop located in the ViBe Creative District.
Posh Wholesale Surf Shop recently opened on 17 1/2 Street behind Get Lost Shave Ice.
Customers can enter the quaint, 600-square-foot surf boutique through the oversized garage door. The bright pink and blue walls are decorated with oversized pool floats, surfboards and three large TV screens playing surfing videos.
Owner Tim Paasch said his store carries different products than the other area surf shops.
“We try and source local inventory and try to stick with USA made products,” he said. “We have sourced products on a wholesale basis, so we can save locals money on their purchases.”
The shop carries surfboards, skimboards, body boards and paddle boards. Other surf shop products include beach cruisers, skateboards, coolers, trendy clothing, floppy sun hats, beach apparel, snorkel gear and children’s beach items.
Local artist Ally Washington said she was happy to have her handmade beaded jewelry included in the new surf shop.
Her brand, Hangin’ Around, features a collection of bracelets, necklaces and earrings.
“I love that Posh Surf Shop is supporting local artists like me,” Washington said. “It’s a win-win relationship because the shop gives me exposure, and I’m bringing my large customer base to the store.”
Paasch, born and raised in Virginia Beach, grew up riding his bike to the beach. He said he shopped at all the local surf shops and always wanted to open one himself. His passion wasn’t just for the sport of surfing, but for the lifestyle it represented.
The local entrepreneur also opened Moke America Virginia Beach, which rents and sells street-legal golf carts, on 17th Street. Additionally, he operates the rental company RentBeachBuggies.com.
Paasch said Posh Surf isn’t just about selling products. It’s about sharing a lifestyle. “The surf shop is for locals to buy at local prices.”
