Instructor of Management and Marketing

George Perry

The Summer Olympic Games are not just a sports event but also a colossal business venture involving billions of dollars and significant economic impact. As Paris prepares to host the 2024 Games, an exploration into its business aspects reveals extensive planning, financial implications and anticipated economic benefits.

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Inside Business |
Paris 2024 Summer Olympics: Unveiling the business behind the global spectacle | Expert column

July 24, 2024 at 1:04 p.m.

The Summer Olympic Games are not just a sports event but also a colossal business venture involving billions of dollars and significant economic impact. As Paris prepares to host the...

If you are one of the 80 million to 100 million fans who filled out a tournament bracket with your predictions, you probably understand just how popular March Madness has become and why it is one of the most viewed sporting events in the country.

Inside Business |
March Madness is big business although workers may get distracted | Expert column

April 1, 2024 at 9:46 a.m.

If you are one of the 80 million to 100 million fans who filled out a tournament bracket with your predictions, you probably understand just how popular March Madness has...

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